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    <title>PNODN upcoming events</title>
    <link>https://www.pnodn.org/upcoming-events</link>
    <description>PNODN upcoming events</description>
    <dc:creator>PNODN</dc:creator>
    <generator>Wild Apricot - membership management software and more</generator>
    <language>en</language>
    <pubDate>Tue, 07 Apr 2026 14:08:58 GMT</pubDate>
    <lastBuildDate>Tue, 07 Apr 2026 14:08:58 GMT</lastBuildDate>
    <item>
      <pubDate>Tue, 07 Apr 2026 17:00:00 GMT</pubDate>
      <title>8-week Class: Unlimited Consulting ~ with Jerry Talley (April 07, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia" color="#630460"&gt;Unlimited Consulting&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font color="#92278F" style="font-size: 24px;"&gt;An 8-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;&lt;em&gt;&lt;font color="#0986C7"&gt;FREE to PNODN Members!&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;&lt;font color="#9E0B0F" face="Arial, Helvetica, sans-serif"&gt;&lt;strong&gt;ALMOST FULL!&lt;/strong&gt;&lt;/font&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;&lt;font color="#4B0049" face="Helvetica" style="font-size: 16px;"&gt;&lt;strong&gt;Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" color="#333333" face="Helvetica Neue"&gt;This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Why&lt;/font&gt;&lt;/span&gt;:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;They did not make me an expert on all things, but they did help me ask the right questions.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;1. &lt;strong&gt;The consulting process:&lt;/strong&gt; a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;2. &lt;strong&gt;The nature of organizations:&lt;/strong&gt; a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;3. &lt;strong&gt;Problem solving:&lt;/strong&gt; a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;4. &lt;strong&gt;The nature of work:&lt;/strong&gt; a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;5. &lt;strong&gt;The MacroMap of a company:&lt;/strong&gt; how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;6. &lt;strong&gt;Strategic planning:&lt;/strong&gt; a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;7. &lt;strong&gt;Organizational change:&lt;/strong&gt; the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;8. &lt;strong&gt;The Essential OD Intervention:&lt;/strong&gt; an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#440E62"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Office hours available 1-2 days a week for more in-depth discussions and case applications&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Supplemental recordings of previously taught courses to expand on particular topics&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested&lt;/font&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#630460"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#440E62"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6608521</link>
      <guid>https://www.pnodn.org/event-6608521</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 14 Apr 2026 17:00:00 GMT</pubDate>
      <title>8-week Class: Unlimited Consulting ~ with Jerry Talley (April 14, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia" color="#630460"&gt;Unlimited Consulting&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font color="#92278F" style="font-size: 24px;"&gt;An 8-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;&lt;em&gt;&lt;font color="#0986C7"&gt;FREE to PNODN Members!&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;&lt;font color="#9E0B0F" face="Arial, Helvetica, sans-serif"&gt;&lt;strong&gt;ALMOST FULL!&lt;/strong&gt;&lt;/font&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;&lt;font color="#4B0049" face="Helvetica" style="font-size: 16px;"&gt;&lt;strong&gt;Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" color="#333333" face="Helvetica Neue"&gt;This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Why&lt;/font&gt;&lt;/span&gt;:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;They did not make me an expert on all things, but they did help me ask the right questions.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;1. &lt;strong&gt;The consulting process:&lt;/strong&gt; a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;2. &lt;strong&gt;The nature of organizations:&lt;/strong&gt; a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;3. &lt;strong&gt;Problem solving:&lt;/strong&gt; a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;4. &lt;strong&gt;The nature of work:&lt;/strong&gt; a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;5. &lt;strong&gt;The MacroMap of a company:&lt;/strong&gt; how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;6. &lt;strong&gt;Strategic planning:&lt;/strong&gt; a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;7. &lt;strong&gt;Organizational change:&lt;/strong&gt; the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;8. &lt;strong&gt;The Essential OD Intervention:&lt;/strong&gt; an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#440E62"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Office hours available 1-2 days a week for more in-depth discussions and case applications&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Supplemental recordings of previously taught courses to expand on particular topics&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested&lt;/font&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#630460"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#440E62"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6608521</link>
      <guid>https://www.pnodn.org/event-6608521</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 15 Apr 2026 19:30:00 GMT</pubDate>
      <title>PNODN Community Lunch Hour (April 15, 2026)</title>
      <description>&lt;h3 style="margin-bottom: 0px !important;" align="left"&gt;Community Lunch Hour with PNODN&lt;/h3&gt;

&lt;p style="margin-bottom:0px !important;" align="center"&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/Community%20Lunch%20Hour.png" alt="" title="" border="0"&gt;&lt;br&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Looking to spend some quality time with like-minded folks?&amp;nbsp;&lt;font color="#000000"&gt;Come join us for this free event where we can spend time with the community.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;We might:&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Jump into breakout rooms to connect and chat&lt;/font&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Do some give-and-get help activities&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Explore themes that we see showing up in our work and world&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Chat about the PNODN&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Something else!&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Anyone who is interested is welcome to join. All levels of experience will find value here.&amp;nbsp;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#005952" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;About Your Host&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Justin Navetski, PNODN Director of Community, will be your host. Learn more about him &lt;a href="https://www.pnodn.org/Board-of-Directors" target="_blank"&gt;here&lt;/a&gt;!&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;COST:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;No charge&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;AGENDA:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;12:25 pm Zoom Room opens&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;span style="background-color: transparent;"&gt;12:30 pm Session begins&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;1:30 pm Zoom Room closes&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;Online registration is encouraged so we can plan for the gathering accordingly. Walk ins are also welcome.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;hr id="null" style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;

&lt;p style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;&lt;span style="font-size: 12px;"&gt;&lt;font face="Arial, Helvetica, sans-serif"&gt;&lt;font style="font-size: 14px;"&gt;Consider joining&lt;/font&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;font color="#0066CC" style="font-size: 14px;"&gt;PNODN&lt;/font&gt;&lt;/a&gt; &lt;font style="font-size: 14px;"&gt;- members savings over the course of the year are substantial!&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <link>https://www.pnodn.org/event-6561654</link>
      <guid>https://www.pnodn.org/event-6561654</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 15 Apr 2026 23:00:00 GMT</pubDate>
      <title>Workshop: Marketing for Consultants Who Hate Marketing ~ with Jerry Talley (with OODN) (April 15, 2026)</title>
      <description>&lt;h3&gt;&lt;span&gt;&lt;font&gt;&lt;em&gt;&lt;span style="font-family: Alegreya; font-style: normal;"&gt;&lt;font style="font-style: normal;" face="Georgia"&gt;&lt;font style="font-size: 24px;" color="#7B2E00"&gt;Workshop: Marketing for Consultants Who Hate Marketing&lt;/font&gt;&lt;br&gt;&lt;/font&gt;&lt;em style="font-family: &amp;quot;Lucida Console&amp;quot;;"&gt;&lt;span style="font-family: Alegreya; font-style: normal;"&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#A0410D"&gt;with Jerry Talley&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;h3&gt;&lt;em&gt;&lt;span style="font-style: normal;"&gt;&lt;em lucida=""&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#7D4900"&gt;in partnership with Oregon ODN&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/span&gt;&lt;/em&gt;&lt;/h3&gt;

&lt;p&gt;&lt;em&gt;&lt;strong&gt;Please join us for this special workshop with beloved PNODN member and mentor Jerry Talley!&lt;/strong&gt;&lt;/em&gt;&lt;/p&gt;

&lt;h3&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="7" width="212" height="225" style="border-color: rgb(160, 65, 13);"&gt;&lt;br&gt;&lt;/h3&gt;

&lt;p&gt;Even if we can work wonders with organizations, for most of us marketing is our Achilles Heel. And for good reason. Marketing OD is unlike virtually every other professional service: Our clients don't know when to call us. They don't know what we might do for them. And they are not confident they can discern a good consultant from a bad one. &lt;strong&gt;So how do we market to clients who aren't even looking for us?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Or worse yet, our potential client has already decided what they want (coaching, team building, change management) and they come to us to "place an order" for a specific service. So we have the same status as a caterer or bookkeeper. If you're responding to a public sector RFP, often you can't even talk to the client until deliverables, cost and schedule are locked up in a contract. &lt;strong&gt;So how do we create the room to find the real problem behind the client's request?&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;And just to make matters worse, many of us are mildly allergic to "selling". So, this workshop is about how we can present ourselves to the marketplace in a way that supports our role as a consultant addressing often elusive and misunderstood problems.&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#7B2E00"&gt;You'll learn:&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;strong&gt;The real purpose of marketing&lt;/strong&gt;&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;What clients actually want from us (HINT: It's not your services)&lt;br&gt;&lt;/strong&gt;&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;The 3 basic planks of a sound marketing platform&lt;br&gt;&lt;/strong&gt;&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;How to let the client do the selling for you&lt;br&gt;&lt;/strong&gt;&lt;/li&gt;

  &lt;li&gt;&lt;strong&gt;Getting your first 10 clients&lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;span style="font-family: Courier; font-size: 24px;"&gt;&lt;font face="Georgia" color="#7D4900"&gt;Your Facilitator:&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 18px;"&gt;&lt;font style="font-size: 18px;"&gt;Jerry Talley started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants. He teaches courses on &lt;strong&gt;Unlimited Consulting, Marketing for Consultants, How to Think About Work,&lt;/strong&gt; and &lt;strong&gt;Advanced Problem Solving.&lt;/strong&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#7B2E00"&gt;AGENDA:&lt;/font&gt;&lt;/span&gt;

&lt;p style="background-color: transparent; line-height: 23px;"&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#A0410D"&gt;3:45 - 4:00 pm: Join Zoom Meeting&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent; line-height: 23px;"&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#A0410D"&gt;4:00 - 6:00 pm: Training&lt;/font&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603886</link>
      <guid>https://www.pnodn.org/event-6603886</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 21 Apr 2026 17:00:00 GMT</pubDate>
      <title>8-week Class: Unlimited Consulting ~ with Jerry Talley (April 21, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia" color="#630460"&gt;Unlimited Consulting&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font color="#92278F" style="font-size: 24px;"&gt;An 8-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;&lt;em&gt;&lt;font color="#0986C7"&gt;FREE to PNODN Members!&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;&lt;font color="#9E0B0F" face="Arial, Helvetica, sans-serif"&gt;&lt;strong&gt;ALMOST FULL!&lt;/strong&gt;&lt;/font&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;&lt;font color="#4B0049" face="Helvetica" style="font-size: 16px;"&gt;&lt;strong&gt;Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" color="#333333" face="Helvetica Neue"&gt;This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Why&lt;/font&gt;&lt;/span&gt;:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;They did not make me an expert on all things, but they did help me ask the right questions.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;1. &lt;strong&gt;The consulting process:&lt;/strong&gt; a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;2. &lt;strong&gt;The nature of organizations:&lt;/strong&gt; a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;3. &lt;strong&gt;Problem solving:&lt;/strong&gt; a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;4. &lt;strong&gt;The nature of work:&lt;/strong&gt; a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;5. &lt;strong&gt;The MacroMap of a company:&lt;/strong&gt; how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;6. &lt;strong&gt;Strategic planning:&lt;/strong&gt; a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;7. &lt;strong&gt;Organizational change:&lt;/strong&gt; the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;8. &lt;strong&gt;The Essential OD Intervention:&lt;/strong&gt; an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#440E62"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Office hours available 1-2 days a week for more in-depth discussions and case applications&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Supplemental recordings of previously taught courses to expand on particular topics&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested&lt;/font&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#630460"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#440E62"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6608521</link>
      <guid>https://www.pnodn.org/event-6608521</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 28 Apr 2026 17:00:00 GMT</pubDate>
      <title>8-week Class: Unlimited Consulting ~ with Jerry Talley (April 28, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia" color="#630460"&gt;Unlimited Consulting&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font color="#92278F" style="font-size: 24px;"&gt;An 8-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;&lt;em&gt;&lt;font color="#0986C7"&gt;FREE to PNODN Members!&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;&lt;font color="#9E0B0F" face="Arial, Helvetica, sans-serif"&gt;&lt;strong&gt;ALMOST FULL!&lt;/strong&gt;&lt;/font&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;&lt;font color="#4B0049" face="Helvetica" style="font-size: 16px;"&gt;&lt;strong&gt;Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" color="#333333" face="Helvetica Neue"&gt;This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Why&lt;/font&gt;&lt;/span&gt;:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;They did not make me an expert on all things, but they did help me ask the right questions.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;1. &lt;strong&gt;The consulting process:&lt;/strong&gt; a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;2. &lt;strong&gt;The nature of organizations:&lt;/strong&gt; a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;3. &lt;strong&gt;Problem solving:&lt;/strong&gt; a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;4. &lt;strong&gt;The nature of work:&lt;/strong&gt; a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;5. &lt;strong&gt;The MacroMap of a company:&lt;/strong&gt; how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;6. &lt;strong&gt;Strategic planning:&lt;/strong&gt; a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;7. &lt;strong&gt;Organizational change:&lt;/strong&gt; the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;8. &lt;strong&gt;The Essential OD Intervention:&lt;/strong&gt; an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#440E62"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Office hours available 1-2 days a week for more in-depth discussions and case applications&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Supplemental recordings of previously taught courses to expand on particular topics&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested&lt;/font&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#630460"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#440E62"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6608521</link>
      <guid>https://www.pnodn.org/event-6608521</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 05 May 2026 17:00:00 GMT</pubDate>
      <title>8-week Class: Unlimited Consulting ~ with Jerry Talley (May 05, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia" color="#630460"&gt;Unlimited Consulting&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font color="#92278F" style="font-size: 24px;"&gt;An 8-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;&lt;em&gt;&lt;font color="#0986C7"&gt;FREE to PNODN Members!&lt;/font&gt;&amp;nbsp; &amp;nbsp; &amp;nbsp;&lt;font color="#9E0B0F" face="Arial, Helvetica, sans-serif"&gt;&lt;strong&gt;ALMOST FULL!&lt;/strong&gt;&lt;/font&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p&gt;&lt;font color="#4B0049" face="Helvetica" style="font-size: 16px;"&gt;&lt;strong&gt;Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" color="#333333" face="Helvetica Neue"&gt;This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font face="Georgia" color="#630460"&gt;&lt;strong&gt;&lt;span&gt;&lt;font&gt;Why&lt;/font&gt;&lt;/span&gt;:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;They did not make me an expert on all things, but they did help me ask the right questions.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;1. &lt;strong&gt;The consulting process:&lt;/strong&gt; a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;2. &lt;strong&gt;The nature of organizations:&lt;/strong&gt; a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;3. &lt;strong&gt;Problem solving:&lt;/strong&gt; a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;4. &lt;strong&gt;The nature of work:&lt;/strong&gt; a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;5. &lt;strong&gt;The MacroMap of a company:&lt;/strong&gt; how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;6. &lt;strong&gt;Strategic planning:&lt;/strong&gt; a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;7. &lt;strong&gt;Organizational change:&lt;/strong&gt; the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;8. &lt;strong&gt;The Essential OD Intervention:&lt;/strong&gt; an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 24px;" color="#440E62"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Office hours available 1-2 days a week for more in-depth discussions and case applications&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Supplemental recordings of previously taught courses to expand on particular topics&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 13px;" face="Helvetica Neue"&gt;• Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested&lt;/font&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#630460"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font face="Georgia" style="font-size: 18px;" color="#440E62"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6608521</link>
      <guid>https://www.pnodn.org/event-6608521</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 20 May 2026 19:30:00 GMT</pubDate>
      <title>PNODN Community Lunch Hour (May 20, 2026)</title>
      <description>&lt;h3 style="margin-bottom: 0px !important;" align="left"&gt;Community Lunch Hour with PNODN&lt;/h3&gt;

&lt;p style="margin-bottom:0px !important;" align="center"&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/Community%20Lunch%20Hour.png" alt="" title="" border="0"&gt;&lt;br&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Looking to spend some quality time with like-minded folks?&amp;nbsp;&lt;font color="#000000"&gt;Come join us for this free event where we can spend time with the community.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;We might:&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Jump into breakout rooms to connect and chat&lt;/font&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Do some give-and-get help activities&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Explore themes that we see showing up in our work and world&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Chat about the PNODN&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Something else!&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Anyone who is interested is welcome to join. All levels of experience will find value here.&amp;nbsp;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#005952" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;About Your Host&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Justin Navetski, PNODN Director of Community, will be your host. Learn more about him &lt;a href="https://www.pnodn.org/Board-of-Directors" target="_blank"&gt;here&lt;/a&gt;!&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;COST:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;No charge&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;AGENDA:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;12:25 pm Zoom Room opens&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;span style="background-color: transparent;"&gt;12:30 pm Session begins&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;1:30 pm Zoom Room closes&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;Online registration is encouraged so we can plan for the gathering accordingly. Walk ins are also welcome.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;hr id="null" style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;

&lt;p style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;&lt;span style="font-size: 12px;"&gt;&lt;font face="Arial, Helvetica, sans-serif"&gt;&lt;font style="font-size: 14px;"&gt;Consider joining&lt;/font&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;font color="#0066CC" style="font-size: 14px;"&gt;PNODN&lt;/font&gt;&lt;/a&gt; &lt;font style="font-size: 14px;"&gt;- members savings over the course of the year are substantial!&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <link>https://www.pnodn.org/event-6561654</link>
      <guid>https://www.pnodn.org/event-6561654</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 21 May 2026 17:00:00 GMT</pubDate>
      <title>5-week Class: Marketing for Consultants ~ with Jerry Talley (May 21, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font color="#005E20"&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia"&gt;Marketing for Consultants&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font style="font-size: 24px;"&gt;A 5-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font color="#0986C7" face="Lucida Console" style="font-size: 18px;"&gt;&lt;em&gt;Free to PNODN Members! Filling fast!&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font color="#005E20" face="Georgia"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Learn a strategy for building an OD&amp;nbsp;&lt;/font&gt;&lt;/span&gt;practice. Learn how to market to your client’s concerns instead of talking about your specific services.&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;There are entire industries poised to take your time and money to market your practice; it&amp;nbsp;&lt;/font&gt;probably won’t work. Marketing an OD practice is unique among professional services:&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Our clients typically do not know when they need us.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Most clients do not know what we might offer.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Clients often misunderstand their circumstance and ask for the wrong interventions.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;• Contracts need to be flexible enough to allow for emergent insights and opportunities even&amp;nbsp;&lt;/font&gt;as client asks for concrete deliverables, schedules, and costs.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;So it falls to us to get in front of a potential client and engage with them in a way that opens&amp;nbsp;&lt;/font&gt;up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.&lt;/font&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font face="Georgia" color="#005E20"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;This course is for external consultants (or internals ready to move&amp;nbsp;&lt;/font&gt;&lt;/span&gt;out on their own) wanting more control over their income, their workload, and the type of engagements they attract.&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" color="#005E20" style="font-size: 24px;"&gt;&lt;strong&gt;Curriculum:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;ul style=""&gt;
  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The purpose of marketing (HINT: It’s not just acquiring clients)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The unique challenges of marketing an OD practice&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;What clients really want (and need) from us (it’s not your services)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Refining your practice offering&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;How to position yourself in the marketplace (“solo practice” is not the best option)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The 3 planks in a proactive marketing platform&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Market well, and let the client do the selling; how handle the initial conversation&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Special attention to finding your first 10 clients&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;Office hours available 1-2 days a week for more focused individual questions&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span style=""&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603914</link>
      <guid>https://www.pnodn.org/event-6603914</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 28 May 2026 17:00:00 GMT</pubDate>
      <title>5-week Class: Marketing for Consultants ~ with Jerry Talley (May 28, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font color="#005E20"&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia"&gt;Marketing for Consultants&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font style="font-size: 24px;"&gt;A 5-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font color="#0986C7" face="Lucida Console" style="font-size: 18px;"&gt;&lt;em&gt;Free to PNODN Members! Filling fast!&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font color="#005E20" face="Georgia"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Learn a strategy for building an OD&amp;nbsp;&lt;/font&gt;&lt;/span&gt;practice. Learn how to market to your client’s concerns instead of talking about your specific services.&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;There are entire industries poised to take your time and money to market your practice; it&amp;nbsp;&lt;/font&gt;probably won’t work. Marketing an OD practice is unique among professional services:&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Our clients typically do not know when they need us.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Most clients do not know what we might offer.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Clients often misunderstand their circumstance and ask for the wrong interventions.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;• Contracts need to be flexible enough to allow for emergent insights and opportunities even&amp;nbsp;&lt;/font&gt;as client asks for concrete deliverables, schedules, and costs.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;So it falls to us to get in front of a potential client and engage with them in a way that opens&amp;nbsp;&lt;/font&gt;up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.&lt;/font&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font face="Georgia" color="#005E20"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;This course is for external consultants (or internals ready to move&amp;nbsp;&lt;/font&gt;&lt;/span&gt;out on their own) wanting more control over their income, their workload, and the type of engagements they attract.&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" color="#005E20" style="font-size: 24px;"&gt;&lt;strong&gt;Curriculum:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;ul style=""&gt;
  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The purpose of marketing (HINT: It’s not just acquiring clients)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The unique challenges of marketing an OD practice&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;What clients really want (and need) from us (it’s not your services)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Refining your practice offering&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;How to position yourself in the marketplace (“solo practice” is not the best option)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The 3 planks in a proactive marketing platform&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Market well, and let the client do the selling; how handle the initial conversation&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Special attention to finding your first 10 clients&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;Office hours available 1-2 days a week for more focused individual questions&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span style=""&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603914</link>
      <guid>https://www.pnodn.org/event-6603914</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 04 Jun 2026 17:00:00 GMT</pubDate>
      <title>5-week Class: Marketing for Consultants ~ with Jerry Talley (June 04, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font color="#005E20"&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia"&gt;Marketing for Consultants&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font style="font-size: 24px;"&gt;A 5-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font color="#0986C7" face="Lucida Console" style="font-size: 18px;"&gt;&lt;em&gt;Free to PNODN Members! Filling fast!&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font color="#005E20" face="Georgia"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Learn a strategy for building an OD&amp;nbsp;&lt;/font&gt;&lt;/span&gt;practice. Learn how to market to your client’s concerns instead of talking about your specific services.&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;There are entire industries poised to take your time and money to market your practice; it&amp;nbsp;&lt;/font&gt;probably won’t work. Marketing an OD practice is unique among professional services:&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Our clients typically do not know when they need us.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Most clients do not know what we might offer.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Clients often misunderstand their circumstance and ask for the wrong interventions.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;• Contracts need to be flexible enough to allow for emergent insights and opportunities even&amp;nbsp;&lt;/font&gt;as client asks for concrete deliverables, schedules, and costs.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;So it falls to us to get in front of a potential client and engage with them in a way that opens&amp;nbsp;&lt;/font&gt;up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.&lt;/font&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font face="Georgia" color="#005E20"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;This course is for external consultants (or internals ready to move&amp;nbsp;&lt;/font&gt;&lt;/span&gt;out on their own) wanting more control over their income, their workload, and the type of engagements they attract.&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" color="#005E20" style="font-size: 24px;"&gt;&lt;strong&gt;Curriculum:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;ul style=""&gt;
  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The purpose of marketing (HINT: It’s not just acquiring clients)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The unique challenges of marketing an OD practice&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;What clients really want (and need) from us (it’s not your services)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Refining your practice offering&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;How to position yourself in the marketplace (“solo practice” is not the best option)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The 3 planks in a proactive marketing platform&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Market well, and let the client do the selling; how handle the initial conversation&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Special attention to finding your first 10 clients&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;Office hours available 1-2 days a week for more focused individual questions&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span style=""&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603914</link>
      <guid>https://www.pnodn.org/event-6603914</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 11 Jun 2026 17:00:00 GMT</pubDate>
      <title>5-week Class: Marketing for Consultants ~ with Jerry Talley (June 11, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font color="#005E20"&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia"&gt;Marketing for Consultants&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font style="font-size: 24px;"&gt;A 5-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font color="#0986C7" face="Lucida Console" style="font-size: 18px;"&gt;&lt;em&gt;Free to PNODN Members! Filling fast!&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font color="#005E20" face="Georgia"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Learn a strategy for building an OD&amp;nbsp;&lt;/font&gt;&lt;/span&gt;practice. Learn how to market to your client’s concerns instead of talking about your specific services.&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;There are entire industries poised to take your time and money to market your practice; it&amp;nbsp;&lt;/font&gt;probably won’t work. Marketing an OD practice is unique among professional services:&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Our clients typically do not know when they need us.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Most clients do not know what we might offer.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Clients often misunderstand their circumstance and ask for the wrong interventions.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;• Contracts need to be flexible enough to allow for emergent insights and opportunities even&amp;nbsp;&lt;/font&gt;as client asks for concrete deliverables, schedules, and costs.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;So it falls to us to get in front of a potential client and engage with them in a way that opens&amp;nbsp;&lt;/font&gt;up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.&lt;/font&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font face="Georgia" color="#005E20"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;This course is for external consultants (or internals ready to move&amp;nbsp;&lt;/font&gt;&lt;/span&gt;out on their own) wanting more control over their income, their workload, and the type of engagements they attract.&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" color="#005E20" style="font-size: 24px;"&gt;&lt;strong&gt;Curriculum:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;ul style=""&gt;
  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The purpose of marketing (HINT: It’s not just acquiring clients)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The unique challenges of marketing an OD practice&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;What clients really want (and need) from us (it’s not your services)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Refining your practice offering&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;How to position yourself in the marketplace (“solo practice” is not the best option)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The 3 planks in a proactive marketing platform&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Market well, and let the client do the selling; how handle the initial conversation&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Special attention to finding your first 10 clients&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;Office hours available 1-2 days a week for more focused individual questions&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span style=""&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603914</link>
      <guid>https://www.pnodn.org/event-6603914</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 17 Jun 2026 19:30:00 GMT</pubDate>
      <title>PNODN Community Lunch Hour (June 17, 2026)</title>
      <description>&lt;h3 style="margin-bottom: 0px !important;" align="left"&gt;Community Lunch Hour with PNODN&lt;/h3&gt;

&lt;p style="margin-bottom:0px !important;" align="center"&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/Community%20Lunch%20Hour.png" alt="" title="" border="0"&gt;&lt;br&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Looking to spend some quality time with like-minded folks?&amp;nbsp;&lt;font color="#000000"&gt;Come join us for this free event where we can spend time with the community.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;We might:&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Jump into breakout rooms to connect and chat&lt;/font&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Do some give-and-get help activities&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Explore themes that we see showing up in our work and world&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Chat about the PNODN&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Something else!&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Anyone who is interested is welcome to join. All levels of experience will find value here.&amp;nbsp;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#005952" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;About Your Host&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Justin Navetski, PNODN Director of Community, will be your host. Learn more about him &lt;a href="https://www.pnodn.org/Board-of-Directors" target="_blank"&gt;here&lt;/a&gt;!&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;COST:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;No charge&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;AGENDA:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;12:25 pm Zoom Room opens&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;span style="background-color: transparent;"&gt;12:30 pm Session begins&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;1:30 pm Zoom Room closes&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;Online registration is encouraged so we can plan for the gathering accordingly. Walk ins are also welcome.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;hr id="null" style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;

&lt;p style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;&lt;span style="font-size: 12px;"&gt;&lt;font face="Arial, Helvetica, sans-serif"&gt;&lt;font style="font-size: 14px;"&gt;Consider joining&lt;/font&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;font color="#0066CC" style="font-size: 14px;"&gt;PNODN&lt;/font&gt;&lt;/a&gt; &lt;font style="font-size: 14px;"&gt;- members savings over the course of the year are substantial!&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <link>https://www.pnodn.org/event-6561654</link>
      <guid>https://www.pnodn.org/event-6561654</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 18 Jun 2026 17:00:00 GMT</pubDate>
      <title>5-week Class: Marketing for Consultants ~ with Jerry Talley (June 18, 2026)</title>
      <description>&lt;h3 style="background-color: transparent;"&gt;&lt;font color="#005E20"&gt;&lt;span&gt;&lt;strong style="font-size: 30px;"&gt;&lt;font face="Georgia"&gt;Marketing for Consultants&lt;/font&gt;&lt;/strong&gt;&lt;br&gt;
&lt;em&gt;&lt;font style="font-size: 24px;"&gt;A 5-week class with Jerry Talley&lt;/font&gt;&lt;/em&gt;&lt;/span&gt;&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;span&gt;&lt;font color="#0986C7" face="Lucida Console" style="font-size: 18px;"&gt;&lt;em&gt;Free to PNODN Members! Filling fast!&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font color="#005E20" face="Georgia"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Learn a strategy for building an OD&amp;nbsp;&lt;/font&gt;&lt;/span&gt;practice. Learn how to market to your client’s concerns instead of talking about your specific services.&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;There are entire industries poised to take your time and money to market your practice; it&amp;nbsp;&lt;/font&gt;probably won’t work. Marketing an OD practice is unique among professional services:&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Our clients typically do not know when they need us.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Most clients do not know what we might offer.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;• Clients often misunderstand their circumstance and ask for the wrong interventions.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;• Contracts need to be flexible enough to allow for emergent insights and opportunities even&amp;nbsp;&lt;/font&gt;as client asks for concrete deliverables, schedules, and costs.&lt;/font&gt;&lt;/h3&gt;

&lt;h3 style="background-color: transparent;"&gt;&lt;font style="font-size: 18px;"&gt;&lt;font&gt;So it falls to us to get in front of a potential client and engage with them in a way that opens&amp;nbsp;&lt;/font&gt;up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.&lt;/font&gt;&lt;/h3&gt;

&lt;p style="background-color: transparent;"&gt;&lt;font face="Georgia" color="#005E20"&gt;&lt;strong&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;Who should take this&amp;nbsp;&lt;/font&gt;&lt;/span&gt;course:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 18px;"&gt;This course is for external consultants (or internals ready to move&amp;nbsp;&lt;/font&gt;&lt;/span&gt;out on their own) wanting more control over their income, their workload, and the type of engagements they attract.&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font face="Georgia" color="#005E20" style="font-size: 24px;"&gt;&lt;strong&gt;Curriculum:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;ul style=""&gt;
  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The purpose of marketing (HINT: It’s not just acquiring clients)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The unique challenges of marketing an OD practice&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;What clients really want (and need) from us (it’s not your services)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Refining your practice offering&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;How to position yourself in the marketplace (“solo practice” is not the best option)&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;The 3 planks in a proactive marketing platform&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Market well, and let the client do the selling; how handle the initial conversation&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: transparent;"&gt;&lt;strong&gt;Special attention to finding your first 10 clients&lt;/strong&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="background-color: transparent;"&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Structure:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;div style="margin-left: 2em;"&gt;
  &lt;ul&gt;
    &lt;li&gt;&lt;span style="background-color: transparent;"&gt;Office hours available 1-2 days a week for more focused individual questions&lt;/span&gt;&lt;/li&gt;
  &lt;/ul&gt;
&lt;/div&gt;

&lt;p&gt;&lt;span&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Registration &amp;amp; Fee:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="background-color: transparent;"&gt;&lt;em&gt;This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.&lt;/em&gt;&lt;/p&gt;

&lt;p&gt;&lt;span&gt;&lt;font style="font-size: 16px;" face="Georgia" color="#005E20"&gt;&lt;strong&gt;Your Instructor:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/JerryTalley.PNG.jpeg" alt="" title="" border="10" width="179" height="190" align="left" style="border-color: rgb(255, 255, 255);"&gt;

&lt;p&gt;Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city &amp;amp; county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;
&lt;hr id="null" style="background-color: transparent; font-size: 14.4px;"&gt;
&lt;span style="background-color: transparent;"&gt;&lt;span style=""&gt;&lt;font face="Tahoma" color="#808080" style="font-size: 18px;"&gt;&lt;em&gt;&lt;span&gt;&lt;font&gt;Consider joining&lt;/font&gt;&lt;/span&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;span&gt;&lt;font&gt;PNODN&lt;/font&gt;&lt;/span&gt;&lt;/a&gt; &lt;span&gt;&lt;font&gt;- members savings over the course of the year are substantial and we need your voice in the conversation!&lt;/font&gt;&lt;/span&gt;&lt;/em&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;</description>
      <link>https://www.pnodn.org/event-6603914</link>
      <guid>https://www.pnodn.org/event-6603914</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 15 Jul 2026 19:30:00 GMT</pubDate>
      <title>PNODN Community Lunch Hour (July 15, 2026)</title>
      <description>&lt;h3 style="margin-bottom: 0px !important;" align="left"&gt;Community Lunch Hour with PNODN&lt;/h3&gt;

&lt;p style="margin-bottom:0px !important;" align="center"&gt;&lt;img src="https://www.pnodn.org/resources/Pictures/Community%20Lunch%20Hour.png" alt="" title="" border="0"&gt;&lt;br&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Looking to spend some quality time with like-minded folks?&amp;nbsp;&lt;font color="#000000"&gt;Come join us for this free event where we can spend time with the community.&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;We might:&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font color="#000000"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Jump into breakout rooms to connect and chat&lt;/font&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Do some give-and-get help activities&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Explore themes that we see showing up in our work and world&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Chat about the PNODN&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;span style=""&gt;Something else!&lt;/span&gt;&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p style="line-height: 18px;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Anyone who is interested is welcome to join. All levels of experience will find value here.&amp;nbsp;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#005952" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;About Your Host&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;Justin Navetski, PNODN Director of Community, will be your host. Learn more about him &lt;a href="https://www.pnodn.org/Board-of-Directors" target="_blank"&gt;here&lt;/a&gt;!&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#000000" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;COST:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;No charge&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;AGENDA:&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;12:25 pm Zoom Room opens&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;span style="background-color: transparent;"&gt;12:30 pm Session begins&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;1:30 pm Zoom Room closes&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p style="line-height: 17px; margin-top: 0px !important; margin-bottom: 0px !important;"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;br&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p style="line-height: 16px; margin-top: 0px !important;"&gt;&lt;span style="background-color: transparent;"&gt;&lt;font color="#333333" face="Verdana" style="font-size: 16px;"&gt;Online registration is encouraged so we can plan for the gathering accordingly. Walk ins are also welcome.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;hr id="null" style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;

&lt;p style="font-family: tahoma, verdana, sans-serif; font-size: 14.4px;"&gt;&lt;span style="font-size: 12px;"&gt;&lt;font face="Arial, Helvetica, sans-serif"&gt;&lt;font style="font-size: 14px;"&gt;Consider joining&lt;/font&gt; &lt;a href="https://www.pnodn.org/Default.aspx?pageId=1123866"&gt;&lt;font color="#0066CC" style="font-size: 14px;"&gt;PNODN&lt;/font&gt;&lt;/a&gt; &lt;font style="font-size: 14px;"&gt;- members savings over the course of the year are substantial!&lt;br&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;</description>
      <link>https://www.pnodn.org/event-6561654</link>
      <guid>https://www.pnodn.org/event-6561654</guid>
      <dc:creator />
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