Log in

Log in

Generative Change – an alternative to the Planned Change Model

  • October 19, 2020
  • 6:00 PM - 8:00 PM
  • Zoom Meeting


  • Purchase a PNODN annual membership now ($45 value) and gain entry to this and all future events at the member rate. One click to savings!
  • Purchase a Student/Senior PNODN annual membership now ($20 value) and gain entry to this and all future events at the Student/Senior member rate. One click to savings!
  • Thank you for being a PNODN member
  • Thank you for your support. Please consider becoming a member.
  • For participants who are members of a PNODN partner organization (ATD, PMI, ISDI etc.)
  • Members who are students or seniors 60 or older.
  • For our active volunteers (i.e. 4+hrs a month). Get your discount code from the director of volunteers.

Registration is closed
Generative Change – an alternative to the Planned Change Model with Gervase Bushe

Special ODN Lifetime Achievement Award Presenter Gervase Bushe

Live via zoom meeting.

In this session Gervase will describe the Generative Change Model that has emerged from the research he and Bob Marshak have done into what makes contemporary OD methods succeed or fail.  Generative Change provides a way of thinking about how we use large group intervention methods that makes them more likely to be transformational.  Compared to the standard Planned Change Model, the Generative Change model is a better fit for today’s organizations that require greater agility and engagement.  His new book (The Dynamics of Generative Change: BMI Publishing, 2020) describes how a low-tech warehouse and distribution operation transformed into a highly engaged, collaborative, agile and fully digitized one in a little more than two years after the first phone call between the consultant and the Director. They accomplished this without a vision, without a plan, without training, any resistance to change, and only 1 external OD consultant.  They did it through an emergent, generative change process.

The Generative Change Model (Bushe, 2020) emerged from research looking for the the common elements of successful Large Group Interventions using a Dialogic OD mindset.  Combining complex adaptive systems with social construction, this approach to organizational change is more aligned with today’s needs for an agile and engaged workforce, and complex messy problems, than the traditional Planned Change Model.

In this session you will learn

  • What the generative change model is and how it is different from planned change
  • The type of change it is most appropriate for
  • Leadership requirements for successful use of a generative change approach

About Your Presenter

Gervase R. Bushe has been an OD consultant and researcher for over 40 years.  He completed a Ph.D. at Case Western Reserve in 1983 and has published over 100 articles, chapters and books. His 2015 book Dialogic Organization Development (co-edited with Bob Marshak) has had a global impact on scholars and practitioners. In 2016 he was added to HR Magazine’s list of the 30 most influential thinkers in people strategy, and each year since.  A chapter on his life and work appears in the Palgrave Handbook of Organizational Change Thinkers.  Gervase is the Professor of Leadership and Organization Development at the Beedie School of Business, Simon Fraser University, in Vancouver, Canada.    


$20 Members rate

$20 Partners organization rate

$25 Non members rate

$15 Student/Senior rate


6:00 – 6:30 pm   Join on Zoom, gather and network

6:30 – 8:00 pm   Presentation

Please be aware that our meetings may be recorded or photographed.

"PNODN" is a 501(c)3 non-profit organization.

PO Box 46107, Seattle, WA 98146

follow us

Powered by Wild Apricot Membership Software