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• 8-week Class: Unlimited Consulting ~ with Jerry Talley

  • Start
    March 17, 2026
  •  
  • End
    May 05, 2026
  •  
  • Schedule
    8 sessions
  • Location
    Online

  Register

  Unlimited Consulting
  An 8-week class with Jerry Talley

  FREE to PNODN Members!     ALMOST FULL!

  Outlining the tools and models we need to offer broad spectrum and large scale organization development consulting

  Most OD consultants start out with a particular focus: teams, change, strategy, leadership, communication, or the like. Their experience deepens their expertise in that area, but inevitably other issues creep into their practice. At some point, consultants realize they can take on any client, especially those whose distress has no obvious cause or anchor. Their familiarity with organizational dynamics and their knowledge of multiple consulting strategies is broad enough that the more mysterious or complex the problem, the more appealing the engagement. This course is one consultant’s journey to that level of broad spectrum consulting.

  Who should take this course:

  This course is for consultants (internal or external) in the first half of their career, wanting to look ahead to the time when they can take on any OD concern, from any client, in any industry.

  Why:

  Looking back, it is now clear that my practice depended on a few abstract models to guide the way. These are not theoretical models; they are forged from over 400 client engagements.

  They did not make me an expert on all things, but they did help me ask the right questions.

  1. The consulting process: a 4-phase approach to the design and execution of any consulting engagement; a reliable strategy for helping the client (and me) find the best intervention.

  2. The nature of organizations: a model of all the elements of an organization; provides a guide for diagnosis and delivery; helps identify what the client is missing

  3. Problem solving: a 6-fold typology of problems, which provides a guide for exploration and defining an intervention that often reaches far beyond the presenting symptoms.

  4. The nature of work: a model for defining work processes without reference to departments, functions, positions, or people. Guides diagnosis of work and process improvement.

  5. The MacroMap of a company: how to conceptualize the company as a portfolio of work processes, which allows employees to become the designers of their own workplace

  6. Strategic planning: a model for how to approach the “big picture” for the long term; how to embed the strategic plan into the DNA of the company

  7. Organizational change: the 5 layers of any major change effort; clarifies how to avoid the abuses of executive pressure and presumptuous planning and get ahead of employee resistance

  8. The Essential OD Intervention: an appropriate intervention has to address the unique challenges of the client, but there is still a clear list of critical elements in any OD effort.

  Structure:

  • Eight 2hr virtual sessions, meeting consecutive Tuesdays from 10am to noon PST; starting March 17th
  

  • Office hours available 1-2 days a week for more in-depth discussions and case applications

  • Supplemental recordings of previously taught courses to expand on particular topics

  • Separate sessions on specific consulting tools (surveys, focus groups, etc.) as requested

  Registration & Fee:

  This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.

  Your Instructor:

  

  Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city & county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.

  ---

  Consider joining PNODN - members savings over the course of the year are substantial and we need your voice in the conversation!

  Show details
• Workshop: Marketing for Consultants Who Hate Marketing ~ with Jerry Talley (with OODN)

  • When
    April 15, 2026
  •  
    4:00 PM - 6:00 PM
  • Location
    Zoom Meeting

  Register

  Workshop: Marketing for Consultants Who Hate Marketing
  with Jerry Talley 

  in partnership with Oregon ODN

  Please join us for this special workshop with beloved PNODN member and mentor Jerry Talley!

  
  

  Even if we can work wonders with organizations, for most of us marketing is our Achilles Heel. And for good reason. Marketing OD is unlike virtually every other professional service: Our clients don't know when to call us. They don't know what we might do for them. And they are not confident they can discern a good consultant from a bad one. So how do we market to clients who aren't even looking for us?

  Or worse yet, our potential client has already decided what they want (coaching, team building, change management) and they come to us to "place an order" for a specific service. So we have the same status as a caterer or bookkeeper. If you're responding to a public sector RFP, often you can't even talk to the client until deliverables, cost and schedule are locked up in a contract. So how do we create the room to find the real problem behind the client's request?

  And just to make matters worse, many of us are mildly allergic to "selling". So, this workshop is about how we can present ourselves to the marketplace in a way that supports our role as a consultant addressing often elusive and misunderstood problems.

  You'll learn:

  • The real purpose of marketing
  • What clients actually want from us (HINT: It's not your services)
    
  • The 3 basic planks of a sound marketing platform
    
  • How to let the client do the selling for you
    
  • Getting your first 10 clients

  Your Facilitator:

  Jerry Talley started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city & county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants. He teaches courses on Unlimited Consulting, Marketing for Consultants, How to Think About Work, and Advanced Problem Solving.

  AGENDA:

  3:45 - 4:00 pm: Join Zoom Meeting

  4:00 - 6:00 pm: Training

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  Consider joining PNODN - members savings over the course of the year are substantial and we need your voice in the conversation!

  Show details
• 5-week Class: Marketing for Consultants ~ with Jerry Talley

  • Start
    May 21, 2026
  •  
  • End
    June 18, 2026
  •  
  • Schedule
    5 sessions
  • Location
    Online

  Register

  Marketing for Consultants
  A 5-week class with Jerry Talley

  Free to PNODN Members!

  Learn a strategy for building an OD practice. Learn how to market to your client’s concerns instead of talking about your specific services.

  There are entire industries poised to take your time and money to market your practice; it probably won’t work. Marketing an OD practice is unique among professional services:

  • Our clients typically do not know when they need us.

  • Most clients do not know what we might offer.

  • Clients often misunderstand their circumstance and ask for the wrong interventions.

  • Contracts need to be flexible enough to allow for emergent insights and opportunities even as client asks for concrete deliverables, schedules, and costs.

  So it falls to us to get in front of a potential client and engage with them in a way that opens up a dialogue rather than moving directly to a specific solution. Most digital marketing strategies (websites, SEO, Google AdWords, podcasts, blogs, LinkedIn, etc.) are too tepid to generate a robust flow of work. So this course is about what else to do.

  Who should take this course:

  This course is for external consultants (or internals ready to move out on their own) wanting more control over their income, their workload, and the type of engagements they attract.

  Curriculum:
  

  • The purpose of marketing (HINT: It’s not just acquiring clients)
  • The unique challenges of marketing an OD practice
  • What clients really want (and need) from us (it’s not your services)
  • Refining your practice offering
  • How to position yourself in the marketplace (“solo practice” is not the best option)
  • The 3 planks in a proactive marketing platform
  • Market well, and let the client do the selling; how handle the initial conversation
  • Special attention to finding your first 10 clients

  Structure:
  

  • 5 sessions of 2 hrs each week at 10AM Pacific Time starting May 21st

  • Office hours available 1-2 days a week for more focused individual questions

  Registration & Fee:

  This is a no-fee course. After you register your interest here, your confirmation email will include a message from Jerry about how to get in touch with him to make sure this course is right for you and receive further details.

  Your Instructor:

  

  Jerry started his 45-year career in Stanford’s Sociology department where he taught for 18 years. Leveraging his research and assessment experience, he moved out into corporate consulting. Over the years he accumulated over 450 client engagements with companies in high tech, higher education, manufacturing, construction, health care, banking, the military, entertainment, hospitality, telecom, city & county government, public utilities, consulting firms, aerospace, college publishing, pharmaceuticals, numerous not-for-profits, and one organic grocery store. He is no longer providing client services; his practice is now focused on mentoring and coaching for the next generation of organization development consultants.

  
  

  ---

  Consider joining PNODN - members savings over the course of the year are substantial and we need your voice in the conversation!

  Show details